Hand Picked Selections
in Argentina

Several years ago Argentina went through a major economic crisis.
The Peso, which had been pegged to the dollar, crashed to 25 cents
and the economy shrank by 20% in two years. Despite this, Argentina
is far closer to First World than Third World status. Recovery is
under way. The old and prosperous wine industry is strong and very
confident of its place in the global economy.
This industry is enormous. Production is fifth in the world after
Italy, France, Spain and the U.S. The Argentines also drink a lot
of wine. Total consumption is sixth in the world – after the
higher producing countries and Germany. Per capita, each Argentine
drinks 40 litres a year, 5 times more than each American and about
2/3 as much as each Frenchman and Italian.
There are a number of big producers who dominate the export business.
The largest producers have the money and technology to produce completely
clean, modern wines. However these can be rather expensive and/or
too ‘international’ – bland commodities lacking
character. Smaller bodegas are usually of more interest, but can have
different problems. Some have old equipment making unsound wines,
others wines too far out of the mainstream. A look at vineyard acreage
indicates the latter problem. The top five varietals, in order of
acreage, are Cereza, Pedro Jimenez, Malbec, Torrontes and Bonarda.
It is the job of HPS, here and everywhere, to walk the line between
clean, bland international wines and idiosyncratic, maybe too quirky
local wines. Fortunately the large number of bodegas makes it possible
to find those offering the best common ground – clean, inexpensive
wines with plenty of flavor and character. We get to choose from a
small but increasing number of ‘boutique’ wineries, catering
to a large and still reasonably prosperous local middle class. As
the country’s economy recovers, these boutiques will prosper
and the supply of reasonably priced wines of character will increase – to
the benefit of the producers, and of consumers worldwide.
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